Man Theory London

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Free Delivery on orders over £30
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Free Gift Box with all orders over £30
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Introducing Caffeine Hair and Moustache Wax

An innovation in a man’s daily grooming routine.

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Featured Products

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A Gentleman’s Must Have

About Us

True beauty comes from a good place. It’s confidence that doesn’t come at a high ethical cost. That’s the soul of the Man Theory story. We’re a family brand and passionate team of male beauty innovators dedicated to high-performing products that benefit the consumer and the planet. We make products that men can feel good about. lotions, oils, mousses and balms that are all natural, cruelty free, sustainable, eco-friendly and free from silicones, paraben, SLS and animal by-products.
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Our Blog

Ace The Dapper Look – Hair & Moustache Wax

Ace The Dapper Look – Hair & Moustache Wax

When you’re looking to up your grooming game, it is a no-brainer that a hair, beard or a moustache wax comes handy. And what else than the one packed with all-natural ingredients!

All about beards – history, purpose and trends

All about beards – history, purpose and trends

Facial fuzz. You know it. You maybe even love it. Men’s facial hair has been a hot topic for centuries. Today, we’ll look at beards in detail. Read on to learn all about beards from their origin to popular styles of today.

Why You’ll Love Our New Eco-Shampoo Pouch

Why You’ll Love Our New Eco-Shampoo Pouch

You probably care, as we do, about protecting our planet. Loads of plastic waste is created in the hair care industry. We’re hoping to help change that with our planet-friendly packaging. That’s just one of the many reasons


Gareth Llyod

Fantastic oil with a refreshing smell and an amazing feel to it .

Arbaaz Shah

I love the idea of the hair pouch and it’s elegant look. I tried it and my hair feels soft and shiny. I have now tried 3 times and realised that I don’t have to shampoo my hair that often anymore. It’s amazing.

Jane Cannington

I purchased the beard oil as a Christmas present for my father and the packaging is elegant and a great product inside. Very nice present to gift someone.

John Malfroy

Having used the beard oil, beard wash and beard balm on a number of days I would like to comment on the quality of all of the products. "Wow", the oil with just a few drops did a good job of moisturising my face with a very fresh smell. The shampoo lathers well and also has pleasant citrus tones. Finally the balm does a sterling job of keeping the numerous rogue hairs in check. In just a short period of time of usage I can already see how much these products have added a pleasant experience to my daily grooming routine !