Man Theory London


Why You’ll Love Our New Eco-Shampoo Pouch

You probably care, as we do, about protecting our planet. Loads of plastic waste is created in the hair care industry. We’re hoping to help change that with our planet-friendly packaging. That’s just one of the many reasons why you’ll love our new eco-shampoo pouch.

Why is plastic waste a big problem?

You’ve probably heard about the plastic waste problem. It’s a global issue. According to the UK Parliament, “In the UK it is estimated that five million tonnes of plastic is used every year, nearly half of which is packaging. […] Plastic waste often does not decompose and can last centuries in landfill, or else end up as litter in the natural environment, which in turn can pollute soils, rivers and oceans, and harm the creatures that inhabit them.” Also, the BBC reports, “Experts think that by 2050, the amount of plastic in the ocean will weigh more than the amount of fish in the ocean. All animals, whether they live on land or in the sea, can be hurt by plastic. They can get trapped in bigger items such as carrier bags or food packaging. Birds, fish and shellfish can mistake plastic for food when it has broken down in to smaller pieces.” So, you can see why we’re so concerned with reducing the plastic packaging we use a Man Theory.

Our innovative packaging

The new HAIR AURA X1V comes in bio-degradable sachets that you can tip into the reusable container of your choice or use straight from the packet. It uses way less plastic than standard shampoo bottles. So, that’s great for the environment! Once you’ve used up all the luscious shampoo, roll up the pouch and place in your recycling so it’s can be reused for other products. That’s clever packaging! It’s also less expensive to produce and you’ll benefit from lower costs per ML of product too. You’ll love saving money while doing your part for the environment and supporting our eco-conscious mission. Oh, and it’s also sulphate free and paraben free. So, not only is the packing good, the formula is too.

The unique formula

HAIR AURA X1V is developed with a mix of precious oils, including Eucalyptus Globulus Leaf Oil, Rosmarinus Officinalis Leaf Oil and Mentha Arvensis Oil. These rich ingredients are known for their aromatherapy benefits, resulting in an earthy fragrance that leaves you feeling more connected to nature. You’ll love the energy boost from the herbal mixture. Oh, and love is a big part of this formulation overall. X1V stands for “14” in reference to February 14th. The international day of love, Valentine’s Day. But with HAIR AURA X1V you’ll be celebrating self-love. You’ll love the way your hair looks, feels and smells. With just a simple lather, the subtle scents of nature will transport and soothe you.

The active ingredients

Not only does HAIR AURA X1V smell amazing, it has amazing properties. The included Xanthan Gum adds thickness and volume to the shampoo, so it stays on the hair stands. The Hydrolysed Wheat Protein reaches through the hair cuticle to strengthen fibres. Plus, the Aloe Vera is an effective deep cleaning agent that removes excess hair and scalp oils for a fresh feeling. The Green Tea has almost magical properties that reduce hair loss and prevent dryness or dandruff. And lastly, the Honey adds shine and helps lock in moisture for a fuller, richer looking mane. This shampoo has been specially formulated to cleanse, hydrate, repair and nourish each strand. When you look good, you feel good. And we highly recommend HAIR AURA X1V as your new favourite eco-friendly, confidence booster. Order yours from our online shop here.

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